Builder of Enthusiasm: Shaping a New Profession for the Machine Age

A closer study of the profession of industrial design, as an antithetical practice to architecture, reveals more than what architecture is not; it brings to light some of the residual values in the architectural profession, and inert forces within it, responsible for the dilating disparity between architecture and society at large. By illuminating the historical context in which industrial design as a profession emerged in the post-war America against the backdrop of rapidly expanding middle class and unprecedented material abundance, architects can recalibrate the future trajectory of the profession in alignment with shifting economic contexts.

https://doi.org/10.35483/ACSA.Intl.2016.11

Volume Editors
Alfredo Andia, Dana Cupkova, Macarena Cortes, Umberto Bonomo & Vera Parlac

ISBN
978-1-944214-10-4